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Here's why Shedeur Sanders was paid a record $17.7 million by NFLPA

Shedeur Sanders' rookie contract is worth just under $4.65 million, but he made nearly quadruple that from the NFLPA over the last year. Here's why.

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Here's why Shedeur Sanders was paid a record $17.7 million by NFLPA

Shedeur Sanders received $17.7M from the NFLPA in group licensing royalties during his rookie year — nearly double Tom Brady's previous record of $9.5M — while his fifth-round contract paid just $1.3M in cash. The data shows brand equity and IP licensing (jerseys, trading cards, video games) can generate multiples of base compensation before a single game is played, with $9.2M disbursed just 20 days after the draft.

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frontofficesports.com3 mesi fa

Shedeur Sanders Banked Record $17.7M in Licensing Income

Sanders shattered the record of $9.5 million set by Tom Brady in the 2021 season; last year JJ McCarthy led all players with $4 million.

Here's why Shedeur Sanders was paid a record $17.7 million by NFLPA

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Here's why Shedeur Sanders was paid a record $17.7 million by NFLPA

Shedeur Sanders Banked Record $17.7M in Licensing Income

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Shedeur Sanders Banked Record $17.7M in Licensing Income

Browns Quarterback Shedeur Sanders Reports Record-Breaking Financial Windfall

Browns Quarterback Shedeur Sanders Reports Record-Breaking Financial Windfall

Here's why Shedeur Sanders was paid a record $17.7 million by NFLPA

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