Adiós Chicago: se despide un restaurante de comida mexicana que buscaba competir con Chipotle y cierra definitivamente

Mexican restaurant chain closes all US locations after expansion plans fall apart

Guzman y Gomez shut all 8 US locations on May 22, with CEO Steven Marks citing insufficient returns after 5 years and just 8 Chicago-area openings against a target of hundreds. The exit shows that poor unit economics in a pilot market warrant capital reallocation over continued burn.