Shedeur Sanders, Travis Hunter Top NFL Licensing Revenue After Colorado Stardom

Here's why Shedeur Sanders was paid a record $17.7 million by NFLPA

Shedeur Sanders received $17.7M from the NFLPA in group licensing royalties during his rookie year — nearly double Tom Brady's previous record of $9.5M — while his fifth-round contract paid just $1.3M in cash. The data shows brand equity and IP licensing (jerseys, trading cards, video games) can generate multiples of base compensation before a single game is played, with $9.2M disbursed just 20 days after the draft.