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Storia in 3 fonti

Steve took GYG to the US and failed. It cost $115 million, but he’s not done yet

Investors are glad to see the Mexican fast food chain abandon the US. The irrepressible burrito salesman behind the company wants to have another crack.

Raccontata daindependent.co.uktheage.com.ausmh.com.au

Confronto fonti

3 prospettive sulla stessa storia
AI · summaries
theage.com.auStai leggendo3 g fa

Steve took GYG to the US and failed. It cost $115 million, but he’s not done yet

Investors are glad to see the Mexican fast food chain abandon the US. The irrepressible burrito salesman behind the company wants to have another crack.

originale
smh.com.au3 g fa

Guzman y Gomez founder Steve Marks has not given up on his American dream

Investors are glad to see the Mexican fast food chain abandon the US. The irrepressible burrito salesman behind the company wants to have another crack.

Leggi questa versione → originale

Timeline cronologica

  1. venerdì 29 maggio 2026·independent.co.uk

    Mexican restaurant chain closes all US locations after expansion plans fall apart

    Guzman y Gomez operates over 260 restaurants across Australia, Singapore and Japan

  2. sabato 30 maggio 2026·theage.com.au

    Steve took GYG to the US and failed. It cost $115 million, but he’s not done yet

    Investors are glad to see the Mexican fast food chain abandon the US. The irrepressible burrito salesman behind the company wants to have another crack.

independent.co.uk4 g fa

Mexican restaurant chain closes all US locations after expansion plans fall apart

Guzman y Gomez shut all 8 US locations on May 22, with CEO Steven Marks citing insufficient returns after 5 years and just 8 Chicago-area openings against a target of hundreds. The exit shows that poor unit economics in a pilot market warrant capital reallocation over continued burn.

Leggi questa versione → originale
  • sabato 30 maggio 2026·smh.com.au

    Guzman y Gomez founder Steve Marks has not given up on his American dream

    Investors are glad to see the Mexican fast food chain abandon the US. The irrepressible burrito salesman behind the company wants to have another crack.