Is Taylor Swift Involved in ‘Toy Story 5’? Fans Decode Cryptic ‘TS’ Billboard Campaign & Lyric Clue

‘Toy Story’ or Tay Story? Easter Eggs in New ‘TS’ Billboard Campaign Heighten Fans’ Belief That Taylor Swift…

Disney/Pixar's "Toy Story 5" campaign launched billboards featuring "TS" and exactly 13 clouds — Swift's signature number — without comment from either party, fueling speculation the superstar has a role or original song in the film (premiere June 9). For media and entertainment executives, the campaign demonstrates how deliberate ambiguity around IP crossovers can generate earned media at scale before any official announcement.