The senior marketing hire reflects OpenAI’s plans to compete as a leading enterprise B2B platform and brand on par with the top global technology and services firms.

The senior marketing hire reflects OpenAI’s plans to compete as a leading enterprise B2B platform and brand on par with the top global technology and services firms.

ServiceNow shares are surging on Friday. The company's Chief Marketing Officer, Colin Fleming, is leaving to become OpenAI's Business CMO.