From instinct to intelligence: How Omnicom and Google are using AI to rethink ad creativity

LONDON: When Omnicom Advertising and Google launched what they describe as the first artificial intelligence-powered creative intelligence system in the Middle East this April, the promise was unusual: that a machine could tell a creative director not just what was weak in an ad, but what it would take to make it more effective, more memorable and more likely to convert. The project combines Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs.

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