Jeff Bezos' Blue Origin is assessing damage to its Florida launch pad after a rocket exploded during a test firing.

Blue Origin founder and billionaire Jeff Bezos said it was a ”very rough day” for the company, but it was too early to know the “root cause” of the incident.

The explosion is likely a major setback for Jeff Bezos' spaceflight company, and its attempt to compete with SpaceX.

Blue Origin, which is owned by Amazon founder Jeff Bezos, had successfully launched its third New Glenn Rocket last month.

The 320-foot rocket was undergoing an engine \

A Blue Origin rocket has exploded during a test at the launch pad

The New Glenn rocket was undergoing a 'hotfire test' at Launch Pad 36 at around 9pm at the Cape Canaveral Space Force Station in Florida when it burst into flames.

No personnel were harmed in the incident, the company said on social media, calling the explosion an ‘anomaly’

A Blue Origin rocket exploded on the launch tower in a fiery blast during a test of its engines on Thursday night, the company said.

A Blue Origin New Glenn rocket owned by billionaire tech giant Jeff Bezos has exploded on a launch pad in a disastrous test in Florida.

A Blue Origin rocket has exploded during a test at the launch pad.

"All personnel are accounted for and safe. It’s too early to know the root cause but we’re already working to find it. Very rough day, but we’ll rebuild whatever needs rebuilding…

Jeff Bezos's Blue Origin said a rocket exploded during an engine-firing test. No one was hurt, according to officials at Cape Canaveral.

Blue Origin says it has experienced an "anomaly", a term commonly used by rocket companies to describe a launch failure or explosion.

All personnel have been accounted for, the company said on X.

'HOLY SH*T... IT JUST WENT BOOM!'Witness footage of JEFF BEZOS' New Glenn rocket FAIL in MASSIVE APOCALYPTIC MUSHROOM CLOUD EXPLOSION https://t.co/ku1rhB2gw7…

Blue Origin's New Glenn rocket exploded during a test at Cape Canaveral, with no reported threats to safety.

Jeff Bezos described the uncrewed rocket’s explosion as a “very rough day”. It’s a major setback for his company as it challenges Elon Musk’s dominant SpaceX.

A hot-fire test of the New Glenn rocket went awry, resulting in the rocket exploding into a fireball. However, Blue Origin's owner, Jeff Bezos, vows to find the cause of the…

Blue Origin’s New Glenn rocket exploded during a test on the launch pad at Cape Canaveral, Florida, on Thursday, marking another setback for Jeff Bezos’s space company. No…

Bezos' company Blue Origin called the incident an 'anomaly'