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Storia in 7 fonti
Starbucks Umsatzrückgang in Südkorea nach Boykott wegen Tank Day-Kampagne
Starbucks Korea erlebt einen starken Umsatzrückgang durch einen Boykott wegen einer umstrittenen Kampagne am Gwangju-Jahrestag.
Confronto fonti
6 prospettive sulla stessa storiaTimeline cronologica
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france24.com
Starbucks faces South Korean backlash following campaign echoing 1987 massacre
It's a scandal that just won't go away for Starbucks in South Korea. The chairman of the coffee chain's local corporate majority owner was compelled to issue a second public…
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koreajoongangdaily.joins.com
Starbucks Korea weekly sales sink 8 billion won in wake of 'Tank Day' controversy
Starbucks Korea’s weekly payment volume dropped by more than 8 billion won ($5.3 million) in the week following controversy over its “Tank Day” event, data showed Wednesday.
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koreatimes.co.kr
Starbucks Korea payments drop 26% after controversial promotion sparks backlash - The Korea Times
Payments at Starbucks Korea plunged more than 26 percent in just one week, industry data showed Wednesday, after a controversial promotional event...
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malaymail.com
‘Tank Day’ backlash wipes RM22m off Starbucks Korea weekly sales
SEOUL, May 27 — Starbucks Korea’s sales have taken a sharp hit after backlash over a promotional campaign accused of mocking one of South Korea’s darkest chapters in modern...
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koreaherald.com
Starbucks Korea’s ‘Tank Day’ fiasco explained in 2 minutes
Starbucks Korea is facing one of the biggest crises in its history after a marketing campaign triggered accusations that it mocked South Korea’s historic democr
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[ED] Starbucks must establish safeguards to prevent another ‘Tank Day' controversy - The Korea Times
Shinsegae Group Chairman Chung Yong-jin publicly apologized for Starbucks Korea’s controversial marketing campaign, which has been accused of justi...
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Starbucks fiasco puts Shinsegae under financial strain - The Korea Times
Starbucks Korea’s recent marketing blunder, seen as mocking the country’s democracy movements of the 1980s and leading to widespread public outrage...
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Koreans in US send protest emails to Starbucks HQ over ‘Tank Day' - The Korea Times
SEATTLE — Koreans in the United States are turning up pressure on Starbucks headquarters in Seattle over the company’s “Tank Day” controversy, argu...
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hani.co.kr
Starbucks Korea sees 26% dropoff in weekly sales following ‘Tank Day’ debacle
Figures show transactions falling by over 8 billion won (US$5.3 million) and app downloads declining
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Starbucks competitors climb in sales in wake of 'Tank Day' debacle
Starbucks Korea's local competitors recorded measurable gains in the two weeks following the company's botched "Tank Day" marketing campaign as the coffee chain lost sales and app…
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sueddeutsche.de
Starbucks Umsatzrückgang in Südkorea nach Boykott wegen Tank Day-Kampagne
Starbucks Korea erlebt einen starken Umsatzrückgang durch einen Boykott wegen einer umstrittenen Kampagne am Gwangju-Jahrestag.