Rising prices may hit 54 pc of festive smartphone demand, denting annual sales by up to 30 pc

Indian consumers may delay buying new smartphones or opt for used devices if prices continue rising. This trend could significantly impact annual sales. The pre-owned market is expected to see a substantial rise. Brands need to focus on affordability to capture future growth. Financing challenges also add to the affordability crisis for many buyers.

Raccontata daeconomictimes.indiatimes.comthehindubusinessline.com