Michael Preysman, who ran the brand for a decade, can’t believe what happened to the company he built. Can he start over?

After the sale of Everlane to Shein, a deal that shocked and outraged customers, Everlane’s founder announced he's launching a new brand designed to sustain its values.

After the big Shein sale, Michael Preysman is starting a new fashion line that’s “still radical.”

Everlane founder Michael Preysman is teasing a new brand after the Shein sale, but he's not the first DTC founder to attempt a second act.

Michael Preysman, who ran the brand for a decade, can’t believe what happened to the company he built. Can he start over?