Illegal ads and scams outpace misinformation in ad violations: ASCI

The speed and reach of digital ecosystems have helped advertising, but they have also amplified misleading and harmful advertising, making monitoring a nightmare, says the latest annual complaints report of the Advertising Standards Council of India (ASCI). It notes that advertisements, especially in the offshore betting ecosystem — marked by high-speed content churn, rapid ad creation and cross-platform distribution — are spread widely through influencers, affiliate networks, social media groups and messaging platforms, complicating identification

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