Ads generated by artificial intelligence are nearly indistinguishable from human-made ones, but new research shows they consistently underperform compared to human-made work when it comes to predicting short-term sales impact.

Ads generated by artificial intelligence are nearly indistinguishable from human-made ones, but new research shows they consistently underperform compared to human-made work when…

Even when people can’t tell the difference between human and AI content, they usually prefer the human, studies show.