Nel mirino il beauty promosso ai minori: faro su Sephora e Benefit

Le società coinvolte sono Sephora Italia, Benefit Cosmetics e LVMH Perfumes & Cosmetics Italia, tutte di proprietà di LVMH, multinazionale del lusso guidata dall’imprenditore…

Italy's competition authority said the LVMH-owned cosmetic brands Sephora and Benefit used an "insidious marketing strategy" to appeal to tween consumers.

Regulator fears use of ‘covert marketing strategies’ by Sephora and Benefit might fuel compulsive habits

Nel mirino il beauty promosso ai minori: faro su Sephora e Benefit

The Italian Competition Authority said luxury goods giant LVMH appears to have adopted "particularly insidious" marketing strategies.