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India’s cricket 'superfans' rewriting sports marketing rules, says Google
From binge-watching locker-room banter on YouTube to tracking deep-dive player stats, a new breed of round-the-clock "superfans" is forcing brands to rewrite their sports marketing playbooks, according to Google India
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thehindubusinessline.com
24/7 digital 'superfans' rewriting sports marketing rules; 96% cricket viewers on YouTube: Google
This year, Royal Challengers Bengaluru (RCB) emerged as the top-searched IPL team across India this season, closely followed by Chennai Super Kings (CSK) and Mumbai Indians (MI)
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economictimes.indiatimes.com
96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: Google
