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96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: Google
Around the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, with influencers acting as conduits between events and fans. This digital transformation is prompting brands to rethink their marketing approaches, especially towards audiences like Gen Z. Young fans find themselves impacted by ads linked to sports content.
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thehindubusinessline.com
24/7 digital 'superfans' rewriting sports marketing rules; 96% cricket viewers on YouTube: Google
This year, Royal Challengers Bengaluru (RCB) emerged as the top-searched IPL team across India this season, closely followed by Chennai Super Kings (CSK) and Mumbai Indians (MI)
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economictimes.indiatimes.com
96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: Google
Around the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, with influencers acting as conduits…
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thehindu.com
India’s cricket 'superfans' rewriting sports marketing rules, says Google
From binge-watching locker-room banter on YouTube to tracking deep-dive player stats, a new breed of round-the-clock "superfans" is forcing brands to rewrite their sports…