96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: Google

Around the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, with influencers acting as conduits between events and fans. This digital transformation is prompting brands to rethink their marketing approaches, especially towards audiences like Gen Z. Young fans find themselves impacted by ads linked to sports content.

Raccontata dathehindubusinessline.comeconomictimes.indiatimes.comthehindu.com