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24/7 digital 'superfans' rewriting sports marketing rules; 96% cricket viewers on YouTube: Google
This year, Royal Challengers Bengaluru (RCB) emerged as the top-searched IPL team across India this season, closely followed by Chennai Super Kings (CSK) and Mumbai Indians (MI)
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thehindubusinessline.com
24/7 digital 'superfans' rewriting sports marketing rules; 96% cricket viewers on YouTube: Google
This year, Royal Challengers Bengaluru (RCB) emerged as the top-searched IPL team across India this season, closely followed by Chennai Super Kings (CSK) and Mumbai Indians (MI)
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economictimes.indiatimes.com
96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: Google
Around the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, with influencers acting as conduits…
