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Nation's brands eye spotlight at World Cup
The 2026 FIFA World Cup, which is scheduled to take place from June 12 to July 20, is emerging as a major global marketing stage for Chinese brands seeking to expand overseas, as fragmented viewing habits and digital advertising tools reshape how companies participate in top-tier sports events.
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thenationalnews.com
From Loewe to Jacquemus: the fashion brands already shaping World Cup 2026 style | The National
As football’s biggest tournament approaches, luxury labels and designers are racing to dress teams off the pitch and fans
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global.chinadaily.com.cn
Nation's brands eye spotlight at World Cup
The 2026 FIFA World Cup, which is scheduled to take place from June 12 to July 20, is emerging as a major global marketing stage for Chinese brands seeking to expand overseas, as…