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Reform’s strange balancing act

Nothing illustrates the challenge facing Reform UK better than the strained interview Danny Kruger gave to the Today programme on Monday morning. Kruger, a former Tory MP who defected to Reform last September, has been charged by Nigel Farage with preparing the party for government. He clearly wanted the interview to be a high-minded examination

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Reform’s strange balancing act

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Reform MP in BBC grilling over by-election candidate lewd Vorderman remark

Reform MP Danny Kruger defended by-election candidate Robert Kenyon after lewd 2021 posts about Carol Vorderman surfaced, refusing to remove him despite the controversy. The episode signals how Reform UK is betting that "unpolished" candidate profiles resonate with its target voters — a positioning choice with direct implications for how parties are vetting digital footprints pre-selection.

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Reform’s strange balancing act

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Reform’s strange balancing act

Reform MP in BBC grilling over by-election candidate lewd Vorderman remark

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Reform MP in BBC grilling over by-election candidate lewd Vorderman remark

Reform’s strange balancing act

Reform’s strange balancing act

Confronto fonti

Reform’s strange balancing act

Reform MP in BBC grilling over by-election candidate lewd Vorderman remark

Timeline cronologica

Reform MP in BBC grilling over by-election candidate lewd Vorderman remark

Reform’s strange balancing act