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The Everlane-Shein saga continues, and what's driving the second acts from DTC founders
Everlane founder Michael Preysman is teasing a new brand after the Shein sale, but he's not the first DTC founder to attempt a second act.
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forbes.com
After Purchase By Shein, Everlane Founder Michael Preysman To Launch New Brand
After the sale of Everlane to Shein, a deal that shocked and outraged customers, Everlane’s founder announced he's launching a new brand designed to sustain its values.
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marketplace.org
Why did fast-fashion powerhouse Shein buy sustainable brand Everlane?
Shein, which has had trouble going public, could be trying to remake its image.
