BENGALURU, May 27 : Global companies are using AI at their Indian hubs to bring more creative work in-house, cutting turnaround time and their reliance on external agencies for advertising as the new technology reshapes the ad industry.Executives at Kimberly-Clark, J.C. Penney-parent Catalyst Brands and Targe

Global firms are bringing more work in-house at their India centres. Artificial intelligence is boosting productivity. This reduces reliance on outsourcing partners. Companies are…

BENGALURU, May 27 : Global companies expect AI to accelerate the creation of new products and intellectual property at their Indian technology hubs, underlining the country's…