In India, gold rarely sits inside lockers as just metal. It carries family memories, wedding traditions, emotional value and, increasingly, financial significance.

In India, gold rarely sits inside lockers as just metal. It carries family memories, wedding traditions, emotional value and, increasingly, financial significance.

India's massive gold imports are prompting a shift in consumer behaviour. Families are now exchanging old jewellery, unlocking dormant value. Organised brands are expanding gold…