Saregama doubles down on premium music IP even as it eyes AI monetisation

Saregama is embracing an AI-driven future. The music label is exploring licensing deals with generative AI platforms. Simultaneously, it is boosting investments in premium music intellectual property. Saregama believes artist-driven content will become more valuable. The company is also optimistic about the growth of paid music streaming in India. Strategic investments are strengthening access to film music.

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