Ludhiana MBA graduates ditch 9-5 jobs to grow Kashmir’s ‘red gold’ saffron, sell it for Rs 12 lakh/kg

Two MBA graduates from Punjab have achieved a remarkable feat, cultivating premium Kashmiri saffron indoors in Ludhiana. Utilizing advanced aeroponic and vertical farming, they've recreated Kashmir's climate, producing 'red gold' for up to ₹12 lakh per kilogram internationally. This innovative venture 'Grow Grower' offers a promising alternative to traditional farming challenges.

Raccontata daeconomictimes.indiatimes.com