Ad slowdown dulls impact of HC relief on TV landing page revenues

Broadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH operators. However, declining ad revenue forces broadcasters to cut spending on promotional tools like landing pages. This impacts operator income as they rely on these placements. The industry is adapting to changing viewer habits and economic pressures.

Raccontata daeconomictimes.indiatimes.com