Your Prototype Is Not Being Honest With Your Users (And Here’s How To Fix It) — Smashing Magazine

There’s a moment in almost every usability session where a participant pauses at the login screen, types something, and glances up: checking whether they’re “doing it right.” That pause is a clear sign. They’ve already clocked that this isn’t a real app, and every data point collected after that moment is filtered through that awareness.

Raccontata dasmashingmagazine.com