Starbucks Korea apologises for ‘Tank Day’ marketing campaign after sales fall

Stay up to date with notifications from The IndependentNotifications can be managed in browser preferences.Jump to contentThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged inAllNewsSportCultureLifestyleStarbucks Korea has suffered a fall in sales following a controversial 'Tank Day' marketing campaign. The campaign used tumblers to mark the anniversary of the May 18 Gwangju uprising, which involved a military crackdown on pro-democracy demonstrations. Chung Yong Jin, chairperson of the American coffee chain’s local operator Shinsegae Group, issued a public apology, taking full responsibility for the incident. According to a company official, the e-commerce team organised the campaign, with approval from team leaders and executives. The company said the investigation had not been able to conclude whether there was intentional wrongdoing.The head of Starbucks Korea was fired last week and Starbucks Global has also apologised. In fullStarbucks Korea suffers sales slump after backlash over marketing campaignThank you for registeringPlease refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in

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