Recent data-gathering pilots by on-demand service platforms Pronto and Snabbit have drawn a spotlight on India’s emerging physical AI ecosystem – and put safety regulators on edge. Sources told ET that the Ministry of Electronics and Information Technology (MeitY) has taken note of recent developments, especially Pronto’s in-home recording pilots.

Pronto's service professionals — who provide cleaning, washing, and meal preparation services — record their activities, generating videos that can help train physical AI systems.…

BENGALURU: A customer books a cleaner through an app. A worker arrives.

The Pronto AI controversy highlights urgent concerns over data governance and privacy in India's home-service sector amidst growing AI usage.

Experts warn that India’s evolving data protection laws leave loopholes around AI training using in-home recordings, raising privacy concerns.