The footwatching champion nation - The Economic Times

India is being described as a “champion of spectatorship” after Zee secured broadcast rights for the upcoming FIFA World Cup, even though the national team is not competing. The piece uses satire to highlight India’s strong viewership culture, arguing that while other nations produce top footballers, India excels at consuming global sport through screens, driving high TV ratings and online engagement.

Raccontata daeconomictimes.indiatimes.com