Notre Dame's Richard Sheehan, author of "Keeping Score: The Economics of Big Time Sports," finds ticket revenue alone could hit $9 billion.

This year’s World Cup will provide organiser FIFA with a golden opportunity to make more than US$15 billion in revenue, which would be a record, says this academic.

Notre Dame's Richard Sheehan, author of "Keeping Score: The Economics of Big Time Sports," finds ticket revenue alone could hit $9 billion.