Every Eidul Azha, millions of Pakistanis participate in a decentralised economic event larger than half the federal development budget.

Every Eidul Azha, millions of Pakistanis participate in a decentralised economic event larger than half the federal development budget.

In 2025, the campaign’s coverage increased fivefold in volume over 2024; this year nearly double that number of markets are

‘Given the size of Pakistan’s informal sector, the economy is likely far bigger than what official figures suggest and so is the