Furor over a recent Starbucks marketing campaign has become an unlikely proxy for the country’s political divide, with a poll released Monday suggesting it is n

Furor over a recent Starbucks marketing campaign has become an unlikely proxy for the country’s political divide, with a poll released Monday suggesting it is n

The coffee chain drew backlash with a marketing campaign for a drink tumbler that is widely perceived as mocking those who died for South Korea’s pro-democracy movement.

If a company wishes to be regarded as a national brand trusted by the public, it must do more than complain about unfair accusations; it should actively seek the truth.

Starbucks Korea’s recent marketing blunder, seen as mocking the country’s democracy movements of the 1980s and leading to widespread public outrage...

If a company wishes to be regarded as a national brand trusted by the public, it must do more than complain about unfair accusations; it should actively seek the truth.