Samsung Electronics leads smartphone markets in S. America, Middle East, Southeast Asia in Q1 - The Korea Times

Samsung Electronics leads smartphone markets in S. America, Middle East, Southeast Asia in Q1 - UPI.com

Samsung Electronics led smartphone markets in Central/South America (37% share, 12.9M units), Middle East (34%, 11M total market) and Southeast Asia (21%) in Q1 2026, driven by Galaxy S26 and A-series. The dual premium-budget strategy confirms Samsung's global market leadership at 22% share — relevant for enterprise procurement teams evaluating Android device fleets and vendor lock-in risk.