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Beer Giants Are Making A Massive Zero-Proof Play For World Cup 2026

As the world prepares for the 2026 FIFA World Cup, beer giants are betting billions that the future of drinking culture may involve less alcohol, not more.

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forbes.com

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domenica 24 maggio 2026·forbes.com
Beer Giants Are Making A Massive Zero-Proof Play For World Cup 2026
As the world prepares for the 2026 FIFA World Cup, beer giants are betting billions that the future of drinking culture may involve less alcohol, not more.