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How political startup TVK won so big and so quickly

Discover how actor Vijay's political startup, TVK, swiftly conquered Tamil Nadu's elections by mastering key startup principles.

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thehindubusinessline.com

hindustantimes.com

thehindu.com

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thehindubusinessline.comStai leggendo3 mesi fa

How political startup TVK won so big and so quickly

TVK, Vijay's party founded two years ago, swept Tamil Nadu's elections, ousting incumbents that had held power for six decades. It achieved rapid PMF by reading a latent voter gap, converted an existing fan base into D2C-style distribution, and used brand restraint to cut through a cluttered market — a replicable GTM playbook for challengers entering entrenched competitive landscapes.

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thehindu.com3 mesi fa

A new brand of politics in Tamil Nadu

Though a novice, CM Vijay shows signs of being a shrewd political strategist.

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Timeline cronologica

lunedì 25 maggio 2026·thehindubusinessline.com
How political startup TVK won so big and so quickly
Discover how actor Vijay's political startup, TVK, swiftly conquered Tamil Nadu's elections by mastering key startup principles.
martedì 26 maggio 2026·hindustantimes.com
‘Let him do his work’: Suresh Gopi says it is too early to comment on Tamil Nadu CM Vijay, or if TVK will enter Kerala
TVK, led by C Joseph Vijay, is making swift moves to strengthen its presence beyond Tamil Nadu and expand in Kerala.

How political startup TVK won so big and so quickly

A new brand of politics in Tamil Nadu

Timeline cronologica

How political startup TVK won so big and so quickly

‘Let him do his work’: Suresh Gopi says it is too early to comment on Tamil Nadu CM Vijay, or if TVK will enter Kerala

‘Let him do his work’: Suresh Gopi says it is too early to comment on Tamil Nadu CM Vijay, or if TVK will…

A new brand of politics in Tamil Nadu