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India's consumption story changes track as OTT, travel and premium phones outpace staples: Report
The report titled "The Great Consumption Shift" said, "Indian wallet has moved from cereal to data to OTT to mobiles," highlighting how India's spending patterns are being reshaped by digital consumption, experiences and premiumisation.
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economictimes.indiatimes.com
India's consumption story changes track as OTT, travel and premium phones outpace staples: Report
The report titled "The Great Consumption Shift" said, "Indian wallet has moved from cereal to data to OTT to mobiles," highlighting how India's spending patterns are being…
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thehindubusinessline.com
Premium spending is soaring, while mass consumption stays uneven: Kotak MF report
Kotak Mahindra Mutual Fund report highlights premiumisation trend as food share in wallet declines and high-end categories gain prominence