India’s desi gaming startups tap culture and storytelling to break China’s grip on toy and board game market

In the vibrant world of play, Indian board games and toys are experiencing a renaissance. Consumers are leaning towards locally inspired options, moving away from homogenized global toys. A new wave of entrepreneurs is tapping into India's rich tapestry of history and mythology to create engaging, culturally resonant products.

Raccontata daeconomictimes.indiatimes.com