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The iPhone 18 Release Strategy: Why Apple Is Staggering Its Next Lineup

Shipping dates for the iPhone 18 family reveal Apple’s strategy to give each iPhone a moment as the premium must-have smartphone while dictating the annual upgrade cycle.

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forbes.com

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sabato 23 maggio 2026·forbes.com
The iPhone 18 Release Strategy: Why Apple Is Staggering Its Next Lineup
Shipping dates for the iPhone 18 family reveal Apple’s strategy to give each iPhone a moment as the premium must-have smartphone while dictating the annual upgrade cycle.