When it comes to the world of college fundraising, the tendency to see large-scale donations from institutions in a very transactional way is not uncommon. It seems natural for us to assume that when someone donates a lot of money to a prestigious institution, their main purpose is to gain immovable naming rights for the building or research centre.

The conspicuous arena of university philanthropy among elite universities often sees huge donations by academics as nothing less than a battle over branding legacies and the…

When it comes to the world of college fundraising, the tendency to see large-scale donations from institutions in a very transactional way is not uncommon. It seems natural for us…