MUMBAI: Gold jewellery has not lost its sheen but it may be going out of reach for average Indians as high prices of the yellow metal are pushing people to spend less on new pieces and only stick to essentials. While sales volumes or the amount of gold sold are dropping, sales value, driven by pricing, is growing.

India's gold demand remains low due to price volatility and high import duties, while China sees easing premiums.

Indian organized gold jewellery retailers anticipate a 13-15% sales volume decline this fiscal due to high gold prices and import curbs. Despite this, robust revenue growth of…