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Hooters to rebrand as ‘neighborhood place’ for families
The new Hooters CEO, as well as the original owners, reacquired the brand’s intellectual property in the fall, with plans to ‘re-Hooterize’ the chain
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independent.co.uk
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Hooters to rebrand as ‘neighborhood place’ for families
The new Hooters CEO, as well as the original owners, reacquired the brand’s intellectual property in the fall, with plans to ‘re-Hooterize’ the chain
- ·
Hooters CEO encourages family dining in restaurant chain’s newest rebrand
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