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Why the World Cup No Longer Feels Guaranteed on Chinese TV
As FIFA demanded soaring broadcasting fees, many Chinese viewers began questioning whether the World Cup still holds the same cultural and commercial value it once did.
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theprint.in
Blame the Indian broadcasting regulations if you miss the FIFA World Cup this year
If broadcasters are unable to recover money spent on sports rights, the consequences will not remain confined to their sector alone. Sporting leagues will themselves lose value.
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sixthtone.com
Why the World Cup No Longer Feels Guaranteed on Chinese TV
As FIFA demanded soaring broadcasting fees, many Chinese viewers began questioning whether the World Cup still holds the same cultural and commercial value it once did.