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Brands see reputational rebound in 2026 Axios Harris Poll 100

Reputational elasticity is improving as a chaotic news cycle makes it easier for consumers to quickly forget and move on from scandals.

Raccontata daaxios.com

Timeline cronologica

  1. mercoledì 20 maggio 2026·axios.com

    Axios Harris Poll 100 shows shift toward politically neutral brands

    Americans' favorite brands this year are more politically neutral and associated with wellness, value and optimism.

  2. venerdì 22 maggio 2026·axios.com

    Brands see reputational rebound in 2026 Axios Harris Poll 100

    Reputational elasticity is improving as a chaotic news cycle makes it easier for consumers to quickly forget and move on from scandals.