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Armed with Rs 100 crore, Paradise wants to reclaim its biryani crown
Hyderabad's iconic Paradise biryani is set for a major comeback. Armed with Rs 100 crore, the brand aims to regain its top spot. New strategies include technology for consistent taste and smaller stores for wider reach. The goal is national expansion with 150 outlets by FY29. This move targets a significant share of India's growing biryani market.
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thehindubusinessline.com
Paradise Biryani to invest ₹100 cr to open 100 new stores
Paradise Biryani plans to invest ₹100 crore to open 100 new stores nationwide, enhancing its presence in major cities.
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economictimes.indiatimes.com
Armed with Rs 100 crore, Paradise wants to reclaim its biryani crown
Hyderabad's iconic Paradise biryani is set for a major comeback. Armed with Rs 100 crore, the brand aims to regain its top spot. New strategies include technology for consistent…