Parle Industries shares hit the 5% upper circuit for the third straight session after investors mistakenly linked the stock to Melody toffees gifted by PM Narendra Modi to Italys Giorgia Meloni. The viral social media moment sparked confusion between listed Parle Industries and unlisted FMCG giant Parle Products, fuelling a sharp rally in the microcap stock.

Shares of Parle Industries surged 5% and hit the upper circuit after Prime Minister Narendra Modi gifted Melody toffees to Italian Prime Minister Giorgia Meloni. This sparked…

Shares of Parle Industries skyrocketed, hitting the upper circuit after a viral video showed PM Modi gifting Italian PM Giorgia Meloni a packet of Melody toffees in Rome.

Parle Products celebrates Modi's gift of Melody to Meloni, highlighting Indian brands on the global stage and sparking viral memes.

Dalal Street saw a peculiar event where investors confused Parle Industries with the original Parle candy maker. A social media video led to a surge in Parle Industries' stock.…

Meloni described Melody as a "very very good toffee" in a short video that quickly went viral, riding on the already popular 'Melodi' meme culture around the two leaders' social…