Zomato and Blinkit parent Eternal's board clears plan to cap foreign ownership at 49.5% - The Economic Times

The company said that the Indian-Owned-and-Controlled Company (IOCC) will enable Blinkit to improve its margins -- particularly in fragmented or unbranded categories, as well as in established FMCG segments, where owning inventory allows for better margins. Eternal also noted that several Indian companies benefit from IOCC status by owning inventory in their online commerce operations.

Raccontata daeconomictimes.indiatimes.com