As FIFA's exclusive collectibles licensee, Fanatics is set to tap a rapidly growing market in the world's largest sport, but longstanding criticisms follow.

Fanatics is planning to put a credit card in the wallets of sports fans, allowing them to earn rewards to get team merch, trading cards and collectibles.

As FIFA's exclusive collectibles licensee, Fanatics is set to tap a rapidly growing market in the world's largest sport, but longstanding criticisms follow.