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Inside agency view: Ogilvy Health on AI’s ‘light speed,’ nano influencers and the rise of Ria
Healthcare agencies remain at the forefront of pharmaceutical marketing, but new technologies and shifting political dynamics are putting more pressure on the industry. | Healthcare agencies remain at the forefront of pharmaceutical marketing, but new technologies and shifting political dynamics are putting increasing pressure on the industry.
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fiercehealthcare.com
Doximity inks partnerships with Aledade, Photon as it ramps up AI spending in 2026
Doximity plans to accelerate its spending on artificial intelligence this year as it aims to become a leading AI platform for doctors. | The company plans to scale its clinical AI…
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fiercepharma.com
BMS taps Anthropic’s Claude for enterprise-wide AI adoption to speed R&D, global workflows
Bristol Myers Squibb is the latest large pharma company to be making a major bet on artificial intelligence,
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WTW: Employers aiming to bulk up AI use for health and benefits
Employers are set to significantly increase their use of AI in health benefits, a new survey shows, even as they continue to face barriers to rolling out the tech. | Employers are…
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Lilly, AbbVie, J&J, AZ lead an uptick in Big Pharma Q1 growth, with Novo again bringing up the rear
Biopharma sales trended upward in the first quarter of this year as eight of the industry’s top-25 companies achieved double-digit year-over-year growth, which was an uptick from…
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Inside agency view: Ogilvy Health on AI’s ‘light speed,’ nano influencers and the rise of Ria
Healthcare agencies remain at the forefront of pharmaceutical marketing, but new technologies and shifting political dynamics are putting more pressure on the industry. |…
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How Timely, Precise Lab Data Drive Decisions from Discovery to Post-Marketing Surveillance
How can timely, precise lab data improve decision-making across the medicine lifecycle? Download this whitepaper to explore how de-identified laboratory data supports clinical…