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Inside agency view: Ogilvy Health on AI’s ‘light speed,’ nano influencers and the rise of Ria
Healthcare agencies remain at the forefront of pharmaceutical marketing, but new technologies and shifting political dynamics are putting more pressure on the industry. | Healthcare agencies remain at the forefront of pharmaceutical marketing, but new technologies and shifting political dynamics are putting increasing pressure on the industry.
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fiercepharma.com
Medical Affairs: From Proving Activity to Demonstrating Impact
Medical Affairs teams are improving alignment and insight generation, but still struggle to drive and measure behavior change. This report highlights key capability gaps,…
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fiercehealthcare.com
How medication intelligence scales trust in healthcare tech innovation
Building a connected, AI-driven healthcare ecosystem requires more than tech integration; it demands trusted clinical content, medication intelligence, and explainable workflows.…
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BMS taps Anthropic’s Claude for enterprise-wide AI adoption to speed R&D, global workflows
Bristol Myers Squibb is the latest large pharma company to be making a major bet on artificial intelligence,
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WTW: Employers aiming to bulk up AI use for health and benefits
Employers are set to significantly increase their use of AI in health benefits, a new survey shows, even as they continue to face barriers to rolling out the tech. | Employers are…
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Inside agency view: Ogilvy Health on AI’s ‘light speed,’ nano influencers and the rise of Ria
Healthcare agencies remain at the forefront of pharmaceutical marketing, but new technologies and shifting political dynamics are putting more pressure on the industry. |…