Rupert's castout heir is staking a new claim to moguldom using an unorthodox approach.

The Murdochs own one of the world's largest conservative-leading media companies, but one wayward son is now entering the industry on the other side of the aisle.

The 53-year-old is acquiring New York Magazine — which his father once owned — along with the Vox Media Podcast Network and Vox

The deal with Vox, widely seen as liberal-leaning, represents a major move toward his own media empire for the 53-year-old younger son of Rupert Murdoch.

Rupert's castout heir is staking a new claim to moguldom using an unorthodox approach.