Pratt, a former reality TV star, is flooding social media with edgy humor, AI slop and combative rhetoric as a way of grabbing attention and winning the vote of the very online. It's a strategy some political experts see as the future of online campaigning.

The city's Democratic establishment loathes him. But his insurgent campaign has captured the hearts (and wallets) of a surprising number of Hollywood heavyweights to become a…

Pratt, a former reality TV star, is flooding social media with edgy humor, AI slop and combative rhetoric as a way of grabbing attention and winning the vote of the very online.…